Posted by: Markus on: 7 August 2009
Design conversations are a narrative in the mind of your customer (and sometimes the conversation moves outside the mind into the real world, via sales & customer services).
For the sake of simplicity, imagine you make toasters, the “design conversation” might go like this:
Customer: “Hmmm, hungry – what’ll I have before I go out?”
Toaster: “Hello! Hello? [...]
Posted by: Markus on: 6 August 2009
Let’s say a prospective customer asked a marketer to “tell me what you know about me?” Here’s what the marketer said:
You’re about 20-35
You have £100-£200 disposable income each month
You live in South East England or maybe another major urban area, but not the countryside
You are most likely in a relationship but [...]
Posted by: Markus on: 1 August 2009
We’re faster than any other animal at forming habits and routines about “how” we do new stuff, so we can quickly develop a skill we no longer need to actively think about. You don’t think how to use the remote, ride a bike, dance at a wedding, open the fridge, catch a bus or operate [...]
