Posted by: Markus on: 23 September 2008
Over the last months I have been exposed to varied levels of adherence to good design principles, demonstrating the significance of good design process in driving an environment for creativity and participation. This principle seems to be increasingly extending beyond digital projects into the world of business strategy.
IDEO call this area “Business Factors” and they [...]
Posted by: Markus on: 2 September 2008
An interesting presentation that supports the need for qualitatively driven research – the only way to really get under the skin of people’s needs and innovate.
http://www.slideshare.net/mmilan/leading-with-insight?src=embed
Posted by: Markus on: 1 September 2008
You often find that people view design/creativity as something magical. The nature or nurture debate kicks in here as I have met, on rare occasions, people who just seem to see it/get it – i.e. this is their nature. You can give them a white sheet of paper and they just see the solution. This [...]
